LSBU Case Study

London South Bank University worked with Successful Graduate and QS to incentivise international student enrolments.

London South Bank University partnered with Successful Graduate and QS to provide two microcredential courses (Academic Readiness Course for the UK and Pre-Departure Course for the UK) to prospective international students via a dedicated platform.
The courses were released to enrolling students by QS as incentives through the enrolment conversion process.
These courses were designed to equip students with essential skills and knowledge to prepare them for university life and future employment, building their confidence and commitment to their educational journey.

The results of this project were:

Increased Enrolment Rates: Of the students who engaged with Successful Graduate microcredentials, 15.8% enrolled to study at London South Bank University .
Lower Enrolment Without Microcredentials: Of the students who did not engage with the microcredentials, only 8.5% enrolled.
Impact: This demonstrates an 85.9% improvement in conversion rates among students who engaged with the Successful Graduate microcredential courses.
Increased revenue for LSBU.

Student enrolment incentive.

Students from more than 354 locations around the world registered for our Academic Readiness Course and Pre-Departure Course, incentivised by QS to confirm their enrolment with LSBU.

The result was an 86% increase in enrolment conversion for the client.

Visit Platform

Enrolment Incentive

This installation is designed to increase confirmed international student enrolments at LSBU. Successful Graduate courses were deployed to future students at the Application and the CAS stages of the enrolment process. Future students and offer holders were provided with our products by QS as incentives towards their enrolment with LSBU.

Download slide deck

LSBU Comments

‘We didn’t have the capacity to develop the course content internally so it was great that Successful Graduate could support with that.’

‘They made it really easy for us. They listened to our needs and took feedback but other than that, they did the heavy-lifting on the project.’

‘We found that engagement with the courses was higher than expected and those students that fully or partially completed modules enrolled at rates of 15.8% vs 8.5% than those students that did not complete any.’

‘Yes, Successful Graduate did meet our expectations.’

Visit site

Global Reach

LSBU students from more than 350 locations around the world registered for our products.

London South Bank University’s partnership with Successful Graduate demonstrates the powerful impact of microcredentials on international student enrolment.
By offering flexible, valuable pre-arrival content, London South Bank University not only increased conversion rates but also enhanced the student experience.
We encourage other universities to consider how Successful Graduate microcredentials can support their own enrolment and engagement strategies.

Download slide deck

London South Bank University

Alison Chojna, Group Director of Professional Services Transformation

It can be difficult for students to find the time to engage (with us) pre-arrival. Therefore, providing online Successful Graduate courses that they can access at a time of their choosing has been really valuable. Yes, we would recommend Successful Graduate to others.

London South Bank University

LSBU future student (name removed for privacy)

Absolutely high end level, they taught everything in detail and am excited to study asap.

86% increase in enrolment conversions.

Preparing for UK studies.

Global accessibility.